Save 30% or more now during our Heat of the Summer Sale, order soon!

Blog — How it's made RSS



Handcrafted Quality Starts with the Best Palm Straw

Harvest time fills our factory with the sweet scent of dry Moreno palm leaves. The trucks roll in brimming with the best palm fronds ready to begin their journey to become legendary Palmoro palm-straw hats. This tradition of harvesting only the best palm fibers began in the early 1800's and continues today.  Each palm frond is carefully split for form delicate palms straw. It is then braided by hand to form the core structure of our hats. By braiding the palm straw it becomes a robust and durable band that can withstand extreme weather and daily abuse. The hand braiding process ensures fine, tight, and consistent quality right down to the individual fibers of our hats.  From there our hat crafters...

Continue reading